Apr 3, 2017 by Edward L. Blach, DVM, MS, MBA
Your biggest opportunities to grow your practice are in optimizing your services with existing clients. Think about the opportunity. You know their name, address, phone, animal names, and their past needs and history. Consider what you know about clients that might become new clients: nothing. Which group do you believe presents a better opportunity for growing your business?
Knowing who they are, their animals, and their past needs, provides a huge opportunity to communicate with a group of people with whom you have an existing relationship, and for whom you know what you'd recommend regarding regular care for their animals. Use your practice data (client and patient information) to identify and grow your practice.
A service such as AllyDVM which mines your data for these otherwise missed opportunities is crucial to growing your practice. AllyDVM identifies missed opportunities, and helps your practice capture up to date information and to execute communications that will result in client activity to take care of their animals. These touch points result in significant revenue and transaction opportunities that will drive growth for your practice.
Use your practice data!