Apr 24, 2017 by Edward L. Blach, DVM, MS, MBA
The greatest opportunity to grow lies with your existing customers. Think about the situation. You know a lot about them and what they need. You know a lot about their animals. You know what they've purchased in the past. Hopefully, you know a lot about all of their animals, their family, and their general needs. There are many opportunities to communicate with your customers about what is best for their animals.
How do you do this? Use a system such as AllyDVM, which mines the data in your practice management system and provides electronic communications to educate your customers about what is best for their animals. AllyDVM will alert you to missing client and patient information in your system. Better information means more opportunities to reach clients when you need to reach them.
In addition, most new clients come from recommendations and referrals from existing clients. So, happy customers leads to more customers.
Market to your existing customers to grow your practice.