Apr 10, 2017 by Edward L. Blach, DVM, MS, MBA
We live in a digital world. Apple is valued at about $742 billion dollars and largely makes digital devices and services that allow consumers to consume digital services of all kinds. Google is valued at $575 billion dollars, and was built on their ability to allow advertisers to reach people who expressed a self-designated interest in the form of a search term or phrase.
Most imaging and diagnostic technologies are based on digital structures and use of digital results. Most clients find you and learn of your services through digital search. They also consume information and services that are digital in nature.
Much entertainment, including music, video, gaming, and purchasing tickets to most events is based on digital technologies.
Therefore, as a veterinary practice that depends upon customers finding you, learning of what you provide, and where to find you, you must be positioned optimally in the digital space, and it is highly advantageous for you to optimize your availability, reach, and relevance to people looking for services that you provide.
Make it a priority to optimize your digital presence and availability.