Entries with the topic Sales and Marketing.

Options for growing a practice

Jul 9, 2017 by Edward L. Blach, DVM, MS, MBA

Growing a veterinary practice results from a variety of strategies.  Most of the healthiest practices use multiple growth strategies to ensure consistent growth and stability.  The most common... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Make the decision easy

May 15, 2017 by Edward L. Blach, DVM, MS, MBA

Marketing should be simple.  Your objective should be to convey what you have that your customer values in as simple a manner as possible.  Too often, we try... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Refine your digital footprint

May 8, 2017 by Edward L. Blach, DVM, MS, MBA

More then 70% of clients search Google or similar sites for information prior to or after seeing a veterinarian.  They look for location, phone numbers, hours of operations, people, expertise,... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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New equipment or better service?

May 1, 2017 by Edward L. Blach, DVM, MS, MBA

Where does the best opportunity lie in attracting and retaining great clients?  Should you buy a new piece of equipment so that you can promote a new service?  ... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Market to your existing customers to grow your practice

Apr 24, 2017 by Edward L. Blach, DVM, MS, MBA

The greatest opportunity to grow lies with your existing customers.  Think about the situation.  You know a lot about them and what they need.  You know a... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Make sure your marketing fits your target market

Apr 17, 2017 by Edward L. Blach, DVM, MS, MBA

Just like you wouldn't expect to see cat lovers at a dog show, you wouldn't expect to attract clients who don't fit your target for your marketing... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Optimize your digital outreach

Apr 10, 2017 by Edward L. Blach, DVM, MS, MBA

We live in a digital world.  Apple is valued at about $742 billion dollars and largely makes digital devices and services that allow consumers to consume digital services of all... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Grow your business with existing clients

Apr 3, 2017 by Edward L. Blach, DVM, MS, MBA

Your biggest opportunities to grow your practice are in optimizing your services with existing clients.  Think about the opportunity.  You know their name, address, phone, animal names, and... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Put yourself in your customers’ shoes

Mar 27, 2017 by Edward L. Blach, DVM, MS, MBA

Put yourself in the shoes of your customer.  Then, ask yourself, what do I want when it comes to attaining veterinary care? Many clients of veterinarians express a great... [ Continue Reading ]

Topics: Featured 3 ,Provide Exemplary Care ,Sales and Marketing ,Marketing Monday

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Number of new clients is only one measure of marketing

Mar 20, 2017 by Edward L. Blach, DVM, MS, MBA

Marketing is intended to accomplish several objectives.  A list of marketing objectives typically includes: improving client loyalty  attracting new clients and patients growing the practice increasing the amount... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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