Entries with the topic Sales and Marketing.

Number of new clients is only one measure of marketing

Mar 20, 2017 by Edward L. Blach, DVM, MS, MBA

Marketing is intended to accomplish several objectives.  A list of marketing objectives typically includes: improving client loyalty  attracting new clients and patients growing the practice increasing the amount... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Avoid being a commodity

Mar 13, 2017 by Edward L. Blach, DVM, MS, MBA

Is your veterinary practice positioned as a commodity?  Are the services you provide easily replaced by any other practice?  Do you compete primarily on price to earn your... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Ask and they will tell you their pain points

Mar 6, 2017 by Edward L. Blach, DVM, MS, MBA

Opportunities abound to learn what clients want if only we provide them the opportunity to tell us, and then we listen.  It really is that simple.  As customers... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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How important is reliability?

Feb 27, 2017 by Edward L. Blach, DVM, MS, MBA

ATT and many other companies are constantly selling their reliability.  In the world of phone service, few things are more frustrating to customers than for them to purchase cell... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Answer the phone

Feb 20, 2017 by Edward L. Blach, DVM, MS, MBA

Accessibility is one of the most important criteria that customers want from any service provider, and customers of veterinarians are no different.  It might seem obvious, but it is... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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‘Blue Ocean’ brings new opportunities

Feb 13, 2017 by Edward L. Blach, DVM, MS, MBA

Differentiation is crucial to your practice being seen as distinctively different, unique, and valuable to your customers. Without differentiation, your practices becomes just one of many service providers in a... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Is your practice a taxi or an uber?

Feb 6, 2017 by Edward L. Blach, DVM, MS, MBA

Uber is a ride-sharing service started in 2009.  It allows users who need a ride to order a car for hire using a mobile application on their mobile device.  ... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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How do you know if your marketing is working?

Jan 30, 2017 by Edward L. Blach, DVM, MS, MBA

Connecting the dots from the results of your marketing to the money you spent for marketing is not always as simple as adding 2 + 2.  There is an old adage in... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Protect and promote your brand

Jan 23, 2017 by Edward L. Blach, DVM, MS, MBA

As time goes by and your practice grows, it’s important to examine your brand, and how it is being used in your practice.  Remember, your brand is... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Branding can transform commodities into premium products and services

Jan 16, 2017 by Edward L. Blach, DVM, MS, MBA

Branding and marketing, when done well, can be very powerful.  It has the power to transform commodities into premium products and services.  Veterinary medicine in many situations is... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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