Entries with the topic Sales and Marketing.
Branding can transform commodities into premium products and services
Jan 16, 2017 by Edward L. Blach, DVM, MS, MBA
Branding and marketing, when done well, can be very powerful. It has the power to transform commodities into premium products and services. Veterinary medicine in many situations is... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Make a decision to grow
Jan 9, 2017 by Edward L. Blach, DVM, MS, MBA
Most practices have a desire to grow, but growth doesn’t just happen, especially in a rapidly changing and competitive market. Assess your practice and set goals for... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Better data will yield results in marketing
Jan 2, 2017 by Edward L. Blach, DVM, MS, MBA
Effective marketing depends upon having accurate and complete customer information. Marketing is simply informing your customers about what you recommend for their animals when it's relevant to them. ... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Lack of compliance is not your clients’ fault
Dec 27, 2016 by Edward L. Blach, DVM, MS, MBA
The veterinary industry talks a lot about compliance. The word 'compliance' signals that someone is supposed to do what someone else expects or has advised them to do. ... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Medical trends will lead to loyalty
Dec 19, 2016 by Edward L. Blach, DVM, MS, MBA
Establish medical trends for your patients and communicate the importance of them to your clients. Few things in medicine are more powerful than establishing a trend history for your... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Update and use your client data
Dec 12, 2016 by Edward L. Blach, DVM, MS, MBA
What is digtal marketing? And how good are you at it? One measure of your abilities might be to determine the percentage of clients for whom you have valid... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Don’t hide from your clients
Dec 5, 2016 by Edward L. Blach, DVM, MS, MBA
Your marketing will only be effective if your staff embraces what you offer and believes in what you are doing for your clients. Practice administrators and managers wield tremendous... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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What is crowdsourcing?
Nov 28, 2016 by Edward L. Blach, DVM, MS, MBA
Our on-demand economy has brought many solutions to our fingertips that previously were not available. In the marketing arena, crowdsourcing brings graphic designers to every veterinary practice at a... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Remove the barriers
Nov 21, 2016 by Edward L. Blach, DVM, MS, MBA
Can your clients request an appointment quickly and easily online? Can they request a prescription refill in similar manner? For companion practices, can your clients request food orders... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Measure the results of your marketing
Nov 14, 2016 by Edward L. Blach, DVM, MS, MBA
Marketing requires investment of both time and money. In order to determine whether your investment was worthwhile, it is important to have some measures of success with which to... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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