Entries with the topic Sales and Marketing.
How much do you care?
Apr 11, 2016 by Edward L. Blach, DVM, MS, MBA
'How much you care' is the heart of building a brand in veterinary medicine. Numerous studies have examined what criteria clients value most when they select a veterinarian. ... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Position your brand to be found
Apr 4, 2016 by Edward L. Blach, DVM, MS, MBA
As you build and strengthen your brand, position it to be easily found by people who are looking for you or a service like yours. Recent research revealed that... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Develop a professional, distinct, and ‘clean’ brand
Mar 28, 2016 by Edward L. Blach, DVM, MS, MBA
Your brand should be distinct and professional. Everything you do to communicate who you are as a company should be distinct and professional. Some of the obvious components... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Communicate your brand clearly to your customers
Mar 21, 2016 by Edward L. Blach, DVM, MS, MBA
Communicate your brand clearly to your customers. Keep it simple. Use the fewest words possible. Strive to differentiate your brand from your competition. In a crowded... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Define your brand promise
Mar 14, 2016 by Edward L. Blach, DVM, MS, MBA
Your brand is what your clients think of you as a business. It is your promise to your clients regarding who you are and what you stand for as... [ Continue Reading ]
Topics: Sales and Marketing ,Marketing Monday
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Marketing Monday will focus on growing your practice
Mar 4, 2016 by Edward L. Blach, DVM, MS, MBA
Marketing Monday will provide brief, high impact insights and education focused on helping you grow the "top-line" or total revenue for your practice. Growing revenue is obviously important to... [ Continue Reading ]
Topics: Sales and Marketing ,Marketing Monday
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Five areas to focus
Dec 10, 2015 by Edward L. Blach, DVM, MS, MBA
From the Merck-Henry Schein Study, significant opportunities exist in five areas to focus management efforts to improve profitability and practice value including the following: improve team management including proactively managing... [ Continue Reading ]
Topics: Build and Lead Your Team ,Finance ,Getting Started ,Management ,Optimize Inventory and Suppliers ,Provide Exemplary Care ,Sales and Marketing
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