Entries with the topic Marketing Monday.

Better data will yield results in marketing

Jan 2, 2017 by Edward L. Blach, DVM, MS, MBA

Effective marketing depends upon having accurate and complete customer information.  Marketing is simply informing your customers about what you recommend for their animals when it's relevant to them. ... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Lack of compliance is not your clients’ fault

Dec 27, 2016 by Edward L. Blach, DVM, MS, MBA

The veterinary industry talks a lot about compliance.  The word 'compliance' signals that someone is supposed to do what someone else expects or has advised them to do.  ... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Medical trends will lead to loyalty

Dec 19, 2016 by Edward L. Blach, DVM, MS, MBA

Establish medical trends for your patients and communicate the importance of them to your clients.  Few things in medicine are more powerful than establishing a trend history for your... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Update and use your client data

Dec 12, 2016 by Edward L. Blach, DVM, MS, MBA

What is digtal marketing?  And how good are you at it? One measure of your abilities might be to determine the percentage of clients for whom you have valid... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Don’t hide from your clients

Dec 5, 2016 by Edward L. Blach, DVM, MS, MBA

Your marketing will only be effective if your staff embraces what you offer and believes in what you are doing for your clients.  Practice administrators and managers wield tremendous... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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What is crowdsourcing?

Nov 28, 2016 by Edward L. Blach, DVM, MS, MBA

Our on-demand economy has brought many solutions to our fingertips that previously were not available.  In the marketing arena, crowdsourcing brings graphic designers to every veterinary practice at a... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Remove the barriers

Nov 21, 2016 by Edward L. Blach, DVM, MS, MBA

Can your clients request an appointment quickly and easily online?  Can they request a prescription refill in similar manner?  For companion practices, can your clients request food orders... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Measure the results of your marketing

Nov 14, 2016 by Edward L. Blach, DVM, MS, MBA

Marketing requires investment of both time and money.  In order to determine whether your investment was worthwhile, it is important to have some measures of success with which to... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Plan and budget your marketing for 2017

Nov 7, 2016 by Edward L. Blach, DVM, MS, MBA

It's November and it's time to look forward to 2017 to put your plans and budgets in place to ensure your practice is prepared to grow and thrive in 2017... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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What your clients want?

Oct 31, 2016 by Edward L. Blach, DVM, MS, MBA

Understanding our marketplace and our customers is crucial to practice success.  In 2015, Banfield invested in analyzing the 'conversations' of millions of pet owners in social media to try to... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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