Serving clients is of the utmost importance in a healthy practice. To do so, your team is most important. A healthy practice establishes a positive, team-oriented culture, with a clear focus and mandate to do whatever is needed to satisfy client needs. How do you establish that positive, client-centered culture?
Leadership of the practice establishes the culture. The owner(s) and manager(s) should establish simple, clear objectives for the practice and should communicate them clearly to everyone on the team repeatedly. Leadership should establish expectations for service quality, financial and service expectations, and the over-all activities of the practice. They should establish a culture that focuses on delivering exemplary care, being accountable, punctual, and financially responsible. Leadership should establish incentives and set an example for all of these service qualities, so that all team members understand that success of the practice depends on everyone, and everyone shares in the results of that success.
It is this type of leadership and positive, team-oriented culture that will result in good jobs with great compensation and quality of life. Failure to establish this positive culture will result in lower quality of care for patients, lower client satisfaction, and fewer jobs, with lower pay than is possible.
Create a positive, client-focused culture to achieve success in your practice.
