Entries with the topic Sales and Marketing.
What do your customers want?
Jun 30, 2018 by Edward L. Blach, DVM, MS, MBA
Customers will tell you by their actions what they want. If they seek service elsewhere or purchase drugs online, then there is a reason. Either it's more... [ Continue Reading ]
Topics: Sales and Marketing ,Marketing Monday
No comments found, be the first to post a comment.
What if the practice was paid to minimize client visits to the practice?
Aug 14, 2017 by Edward L. Blach, DVM, MS, MBA
Research has shown that many pet owners are disappointed with their experiences with veterinarians. As many as half of pet owners do not have a regular veterinarian, and of... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
No comments found, be the first to post a comment.
Options for growing a practice
Jul 9, 2017 by Edward L. Blach, DVM, MS, MBA
Growing a veterinary practice results from a variety of strategies. Most of the healthiest practices use multiple growth strategies to ensure consistent growth and stability. The most common... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
No comments found, be the first to post a comment.
Make the decision easy
May 15, 2017 by Edward L. Blach, DVM, MS, MBA
Marketing should be simple. Your objective should be to convey what you have that your customer values in as simple a manner as possible. Too often, we try... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
No comments found, be the first to post a comment.
Refine your digital footprint
May 8, 2017 by Edward L. Blach, DVM, MS, MBA
More then 70% of clients search Google or similar sites for information prior to or after seeing a veterinarian. They look for location, phone numbers, hours of operations, people, expertise,... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
No comments found, be the first to post a comment.
New equipment or better service?
May 1, 2017 by Edward L. Blach, DVM, MS, MBA
Where does the best opportunity lie in attracting and retaining great clients? Should you buy a new piece of equipment so that you can promote a new service? ... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
No comments found, be the first to post a comment.
Market to your existing customers to grow your practice
Apr 24, 2017 by Edward L. Blach, DVM, MS, MBA
The greatest opportunity to grow lies with your existing customers. Think about the situation. You know a lot about them and what they need. You know a... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
No comments found, be the first to post a comment.
Make sure your marketing fits your target market
Apr 17, 2017 by Edward L. Blach, DVM, MS, MBA
Just like you wouldn't expect to see cat lovers at a dog show, you wouldn't expect to attract clients who don't fit your target for your marketing... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
No comments found, be the first to post a comment.
Optimize your digital outreach
Apr 10, 2017 by Edward L. Blach, DVM, MS, MBA
We live in a digital world. Apple is valued at about $742 billion dollars and largely makes digital devices and services that allow consumers to consume digital services of all... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
No comments found, be the first to post a comment.
Grow your business with existing clients
Apr 3, 2017 by Edward L. Blach, DVM, MS, MBA
Your biggest opportunities to grow your practice are in optimizing your services with existing clients. Think about the opportunity. You know their name, address, phone, animal names, and... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
No comments found, be the first to post a comment.
Recent Comments
“That last comment about meekness is from Jon Skinner, not...”
“This is true and I would add to that a...”
“ I believe this is a great idea and I...”