Marketing should be simple. Your objective should be to convey what you have that your customer values in as simple a manner as possible. Too often, we try to explain all attributes of what we have to offer, and instead of convincing our customers to act, we create questions in their mind that keep them from making a decision.
Keep your message simple, concise, and clear. Make it easy for your clients to make a decision. Target one concept only, and avoid trying to be all things to all people.
Keep it simple. Make the decision easy.