Develop a professional, distinct, and ‘clean’ brand

Your brand should be distinct and professional.  Everything you do to communicate who you are as a company should be distinct and professional.  Some of the obvious components of your branding are your practice name, logo, business cards, stationary, envelopes, website, Facebook page, and other social media presence.  Hire professional support to help design these important communications pieces.  It is possible to find affordable branding talent by asking peers, local business leaders, your local university, and on the internet.  There are numerous crowdsourcing sites for branding and marketing that can be helpful.  In addition, your business process is a very important part of communicating your brand.  If your process is chaotic, unpredictable, and unreliable, those qualities are part of your brand.  Simplify, clarify, and communicate to your clients how to do business with you.  Don't surprise them or frustrate them, as these will be part of your brand as well.  One of the most important qualities that clents notice is the cleanliness of your practice, your clothing, and your equipment.  As a professional medical provider, cleanliness is one of the most important components of your brand.  Make sure that your team knows how important this quality is and put in place the plan and the people to make sure that cleanliness is always of utmost importance.

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