Can your clients request an appointment quickly and easily online? Can they request a prescription refill in similar manner? For companion practices, can your clients request food orders to be delivered or prepared for pickup by going online? Can your clients talk with a veterinarian at any time via text to get simple questions answered?
If your answer to all of these questions isn't 'yes', then you have barriers that need to be removed. Clients want to be in charge of their animals' health and well-being. While we as veterinarians believe that role is ours, our clients want to own that responsibility. Therefore, anything you can do to support your clients' desire to 'own' their animals' health will yield more clients, more loyalty, and as a result, more revenue.
Remove the barriers and support your clients' desire to 'own' their animals' well-being.