Customers of veterinarians seek and receive services from many different providers for services in all aspects of their lives. We’ve discussed hiring cars or transportation similar to a taxi from Uber, using the Uber mobile app and how that has transformed the customer experience and customer expectations. If you haven’t used Uber, I encourage you to download it and use it. It provides an amazing experience to what has for many years been a very frustrating service for customers.
Another transformational service is one called Airbnb. Airbnb provides access to short term rentals such as homes, apartments, bedrooms, or even a couch. They are a major alternative to hotel properties. Those who have a property to rent, list it on Airbnb for others who need a short-term rental to find. You can search using the appropriate criteria such as location, dates, price, number of beds, and other amenities to find exactly what you want. Once you identify a property that meets your needs, you can rent it on the Airbnb site or app.
After your experience, you rate the property and your experience, and the property manager rates you as a renter as well. In this manner, future users can view the ratings of both the properties and the renters to determine if they want to do business or not. Whether you rent a villa in Italy, an apartment in Las Vegas, or a 60 foot yacht in Marina Del Rey, there are amazing, affordable experiences awaiting you.
These services have delivered an efficient, fun, and satisfying solution and experience for both temporary car hires and short-term housing rentals. Typically, the cost of both of these experiences is significantly less than hiring a taxi or renting a hotel room. In addition, the competitive, transparent nature of the experience yields exemplary experiences because the service providers are competing for your business. They also know that their ratings will be public and will affect their future transactions.
Use these services and examine how they transform the customer experience. Explore why customers like these services, and identify opportunities to innovate your veterinary services to provide similar attributes of immediacy, transparency, and cost efficiency to your services and customers.
