In today's digital economy, everybody has a digital footprint. And if you say, 'no, I'm not on any social media and I don't have a website', then your digital footprint is one of absence. Absence is not good. Mismanagement of your digital footprint is only slightly better.
Take control of your digital presence. It is important to create your presence in the digital space and to manage it daily. More than 70% animal owners perform some type of search online if they need a veterinarian, or before or after they go to one. Your digital footprint is very important to ensure a healthy practice.
Your digital footprint includes your website, your presence in social media, such as Facebook and Google+, and your presence in reviews and ratings on sites such as Yelp and Google+. Most veterinarians don't like Yelp, but it's a fact of life. It is important to use Yelp to your advantage. The same applies to other social media.
Where should you start? My recommendation is to connect with people who are specialists at managing your digital image. Vetstreet has a social management service that helps you monitor and manage your digital image. They've built tools that help you monitor your digital presence in real-time compared to your local competitors, and they provide guidance to help you to know what content is appropriate, when and how to respond to reviews, how to use reviews to your advantage, and other very helpful methods to ensure that not only can you be found by those who want your services, but how to optimize your presence to attract new clients, too.
Take control of your digital footprint!
