Entries by Edward L. Blach, DVM, MS, MBA.
Sales and marketing: inform, educate, and recommend what you believe is best
Sep 5, 2016 by Edward L. Blach, DVM, MS, MBA
'Sales and marketing' are typically a dirty words to veterinarians. Veterinarians were trained in medicine. They don't believe that 'sales and marketing' should in any way enter... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Amazon.com: Consider what customers want and are willing to pay for
Sep 1, 2016 by Edward L. Blach, DVM, MS, MBA
There are many examples of companies that provide exemplary service. When your objective is to do the same, and you wonder how you can improve your offering, look for... [ Continue Reading ]
Topics: Featured 3 ,Provide Exemplary Care ,Service Thursday
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Protect your practice from embezzlement
Aug 30, 2016 by Edward L. Blach, DVM, MS, MBA
At a recent meeting, I was asked to discuss key performance indicators and their use to grow practice profitability and value. As discussed here many times, it is well-known... [ Continue Reading ]
Topics: Featured 3 ,Optimize Inventory and Suppliers ,Supplier Wednesday
Profit is crucial to building a happy and productive team
Aug 30, 2016 by Edward L. Blach, DVM, MS, MBA
A healthy practice requires a productive and happy team. In the quest to improve profitability, it is important to first accept that nobody should apologize for establishing profitability as... [ Continue Reading ]
Topics: Featured 3 ,Build and Lead Your Team ,Team Tuesday
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How easy is it to do business with you?
Aug 29, 2016 by Edward L. Blach, DVM, MS, MBA
A big part of successful marketing is making your services easily accessible and convenient to your customers. In summary, how easy is it to do business with you? Accessibility... [ Continue Reading ]
Topics: Featured 3 ,Management ,Sales and Marketing ,Marketing Monday
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Reduce the ‘wait’
Aug 25, 2016 by Edward L. Blach, DVM, MS, MBA
'Please wait' is not a statement that satisfies customers. Waiting of any kind, in general, is a negative experience for all consumers. In serving your customers, consider each... [ Continue Reading ]
Topics: Featured 3 ,Provide Exemplary Care ,Service Thursday
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Is the lowest price the best deal?
Aug 24, 2016 by Edward L. Blach, DVM, MS, MBA
Healthy practices are good at managing inventory and related services. They develop strong relationships with supplier partners that commit loyalty to specific companies in exchange for optimal pricing on... [ Continue Reading ]
Topics: Featured 3 ,Optimize Inventory and Suppliers ,Supplier Wednesday
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Scheduling can help optimize labor costs
Aug 23, 2016 by Edward L. Blach, DVM, MS, MBA
Labor costs are the highest expense in most veterinary practices. Optimizing labor is crucial to both ensuring the delivery of exemplary care and to reducing labor costs. Although... [ Continue Reading ]
Topics: Featured 3 ,Build and Lead Your Team ,Team Tuesday
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Simplify your marketing. People don’t read.
Aug 22, 2016 by Edward L. Blach, DVM, MS, MBA
Successful marketing is typically very simple, to the point, and involves few words. Images are powerful. Use images to convey your message. In building successful marketing and... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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On demand society: Uber and your practice
Aug 18, 2016 by Edward L. Blach, DVM, MS, MBA
We live in an on-demand society. Our clients source many services NOW, or at least when they want them. They source rides in cars owned by individuals they... [ Continue Reading ]
Topics: Featured 3 ,Provide Exemplary Care ,Service Thursday
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