Entries with the topic Sales and Marketing.

Use STP to grow your practice

Jun 20, 2016 by Edward L. Blach, DVM, MS, MBA

Many businesses are not very effective with their marketing efforts, because they attempt to appeal to all people. The most effective marketing efforts are successful because the companies invest... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Measure the impact of your marketing

Jun 13, 2016 by Edward L. Blach, DVM, MS, MBA

There is an old adage in marketing that states, "you only need half of what you budget for marketing, but the challenge is that you never know which half". ... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Convenience and peace of mind are important to clients of veterinarians

Jun 6, 2016 by Edward L. Blach, DVM, MS, MBA

Convenience and peace of mind are important to clients of veterinarians. Veterinarians have a lot of education and training that is focused on diagnosing and treating. It is... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Set appropriate fees for your target market

May 30, 2016 by Edward L. Blach, DVM, MS, MBA

Setting fees is part of marketing. Setting fees appropriately positions your practice in your market. If your preferred positioning for the practice is to be the low cost... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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The world has gone mobile!

May 23, 2016 by Edward L. Blach, DVM, MS, MBA

The world has gone mobile. In 2014, mobile users surpassed desktop users for the first time. In 2016, there were more than 3 billion users of mobile devices in the world. ... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Practice management software is crucial to marketing your practice

May 16, 2016 by Edward L. Blach, DVM, MS, MBA

Not all practices use practice management software. And of those who do, many only use it as as invoicing and billing system. Practice management software is more than... [ Continue Reading ]

Topics: Featured 3 ,Management ,Sales and Marketing ,Marketing Monday

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Mine your data

May 9, 2016 by Edward L. Blach, DVM, MS, MBA

Current customers provide the greatest opportunity to grow a practice. They already have awareness of your practice, and presumably, they have some history with the practice. This history... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Marketing is Education

May 2, 2016 by Edward L. Blach, DVM, MS, MBA

Marketing is essential for any business, including veterinary practices. Some veterinary practices have a negative view of marketing. This negative view stems from a misunderstanding of what constitutes... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Digital Marketing: Your website is crucial

Apr 25, 2016 by Edward L. Blach, DVM, MS, MBA

Your practice website is a crucial part of your communications to your clients and to potential new clients. More than 70% of clients search online prior to seeing a veterinarian,... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Differentiate your brand

Apr 18, 2016 by Edward L. Blach, DVM, MS, MBA

To establish a successful practice, differentiate your brand. Marketing is the process by which you select which clients you want to serve, the nature of the service you want... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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