Entries with the topic Sales and Marketing.

How easy is it to do business with you?

Aug 29, 2016 by Edward L. Blach, DVM, MS, MBA

A big part of successful marketing is making your services easily accessible and convenient to your customers. In summary, how easy is it to do business with you? Accessibility... [ Continue Reading ]

Topics: Featured 3 ,Management ,Sales and Marketing ,Marketing Monday

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Simplify your marketing. People don’t read.

Aug 22, 2016 by Edward L. Blach, DVM, MS, MBA

Successful marketing is typically very simple, to the point, and involves few words. Images are powerful. Use images to convey your message. In building successful marketing and... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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How do you know if your marketing is working?

Aug 15, 2016 by Edward L. Blach, DVM, MS, MBA

Veterinarians expend a lot of effort and money towards marketing their services to both existing and new clients. How do you know if it was money well spent? ... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Your client data is DNA for your practice

Aug 8, 2016 by Edward L. Blach, DVM, MS, MBA

Your client data is crucial to an effective marketing program. First of all, it provides details about the type of clients that are attracted to your services, which provides... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Marketing to new versus existing clients

Aug 1, 2016 by Edward L. Blach, DVM, MS, MBA

Marketing takes many forms. In some forms, marketing is intended to communicate your value proposition to existing customers, and in other instances, your objective is to attract new customers. ... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Take control of your digital footprint

Jul 25, 2016 by Edward L. Blach, DVM, MS, MBA

In today's digital economy, everybody has a digital footprint. And if you say, 'no, I'm not on any social media and I don't have a website',... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Monitor and reduce no-shows

Jul 18, 2016 by Edward L. Blach, DVM, MS, MBA

'No-shows' in a veterinary practice refer to clients who don't show up for their appointment. Do you know what percentage of your clients are no-shows? Most available... [ Continue Reading ]

Topics: Featured 3 ,Management ,Sales and Marketing ,Marketing Monday

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Identify all of the animals in the household

Jul 11, 2016 by Edward L. Blach, DVM, MS, MBA

Your current clients are your greatest source of future growth for your practice. One area that every practice should focus on is capturing information related to the 'other' animals... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Marketing: choose your customers

Jul 4, 2016 by Edward L. Blach, DVM, MS, MBA

One of the most common mistakes of marketing is trying to please too many people. That is not to say that you don't want to make all of... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Use your practice history to grow your future

Jun 27, 2016 by Edward L. Blach, DVM, MS, MBA

It is crucial to use the information in your practice management system about current clients and patients to serve them better and in the process to grow your practice. ... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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