Entries with the topic Sales and Marketing.

Plan and budget your marketing for 2017

Nov 7, 2016 by Edward L. Blach, DVM, MS, MBA

It's November and it's time to look forward to 2017 to put your plans and budgets in place to ensure your practice is prepared to grow and thrive in 2017... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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What your clients want?

Oct 31, 2016 by Edward L. Blach, DVM, MS, MBA

Understanding our marketplace and our customers is crucial to practice success. In 2015, Banfield invested in analyzing the 'conversations' of millions of pet owners in social media to try to... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Use video on your website

Oct 24, 2016 by Edward L. Blach, DVM, MS, MBA

Use video on your website and in newsletters to increase your reach to clients. Youtube is now the second most frequented search engine next to Google. People... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Growth is in your data

Oct 17, 2016 by Edward L. Blach, DVM, MS, MBA

More than 80% of your growth opportunities lie within your existing customers. If you doubt this statement, ask yourself some of the following questions: What percent of your clients' animals... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Book the next appointment before this one is done

Oct 10, 2016 by Edward L. Blach, DVM, MS, MBA

Part of marketing is the process of making it easier and more pleasant to do business with you. One important process that will yield large returns to your practice... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Marketing: select your customers

Oct 3, 2016 by Edward L. Blach, DVM, MS, MBA

Marketing is the process of selecting your desired customers, defining your service offering, presenting your service offering to the desired customer group, and communicating your offering in a manner that... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Be a visible resource in your community

Sep 26, 2016 by Edward L. Blach, DVM, MS, MBA

Be a visible resource in your community. Your clients want to know that they have veterinarians who are there when they need them and who are valuable members of... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Your reputation is powerful

Sep 19, 2016 by Edward L. Blach, DVM, MS, MBA

Your practice has a reputation that has been formed by the experiences of your customers. That reputation is at the core of your brand. Do you know what... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Sales and marketing: ‘Tell me more’

Sep 12, 2016 by Edward L. Blach, DVM, MS, MBA

Sales and marketing are not profanity to a veterinary practice. Every veterinarian and every veterinary practice must engage in their own version of sales and marketing if they are... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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Sales and marketing: inform, educate, and recommend what you believe is best

Sep 5, 2016 by Edward L. Blach, DVM, MS, MBA

'Sales and marketing' are typically a dirty words to veterinarians. Veterinarians were trained in medicine. They don't believe that 'sales and marketing' should in any way enter... [ Continue Reading ]

Topics: Featured 3 ,Sales and Marketing ,Marketing Monday

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