Entries by Edward L. Blach, DVM, MS, MBA.
Mine your data
May 9, 2016 by Edward L. Blach, DVM, MS, MBA
Current customers provide the greatest opportunity to grow a practice. They already have awareness of your practice, and presumably, they have some history with the practice. This history... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Are you there when your clients need you most?
May 5, 2016 by Edward L. Blach, DVM, MS, MBA
The veterinary-client-patient relationship is special. In spite of the internet, Google, and other sources of information, veterinarians are still the number one influential regarding animal health to animal owners. ... [ Continue Reading ]
Topics: Featured 3 ,Provide Exemplary Care ,Service Thursday
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Trailing 12 Charts: A Simple, Powerful Tool
May 4, 2016 by Edward L. Blach, DVM, MS, MBA
One of the simplest, yet most powerful financial tools used by businesses of all types is the Trailing 12 chart (or 12-month Rolling Average). These charts show the true trends... [ Continue Reading ]
Topics: Featured 3 ,Optimize Inventory and Suppliers ,Supplier Wednesday
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Develop clear job descriptions
May 3, 2016 by Edward L. Blach, DVM, MS, MBA
When hiring, or to improve the effectiveness of your team, develop clearly defined job descriptions for every employee in your practice. It is difficult for anyone to be successful... [ Continue Reading ]
Topics: Featured 3 ,Build and Lead Your Team ,Management ,Team Tuesday
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Marketing is Education
May 2, 2016 by Edward L. Blach, DVM, MS, MBA
Marketing is essential for any business, including veterinary practices. Some veterinary practices have a negative view of marketing. This negative view stems from a misunderstanding of what constitutes... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Ask customers to rate your service
Apr 28, 2016 by Edward L. Blach, DVM, MS, MBA
Customer ratings of your services are very important. First of all, asking customers for their input regarding your services sends a message to them that you care about what... [ Continue Reading ]
Topics: Featured 3 ,Provide Exemplary Care ,Service Thursday
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Inventory: Set expectations and an example
Apr 27, 2016 by Edward L. Blach, DVM, MS, MBA
With inventory, the practice owner must set the expectations and an example. How inventory is managed by everyone in the practice will be a reflection of how the owner expects... [ Continue Reading ]
Topics: Featured 3 ,Optimize Inventory and Suppliers ,Supplier Wednesday
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Hiring: Focus on skill set and chemistry
Apr 26, 2016 by Edward L. Blach, DVM, MS, MBA
Building and retaining an amazing team is essential to a successful practice. Once you've defined your practice's brand, who you are and what you're known for,... [ Continue Reading ]
Topics: Featured 3 ,Team Tuesday
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Digital Marketing: Your website is crucial
Apr 25, 2016 by Edward L. Blach, DVM, MS, MBA
Your practice website is a crucial part of your communications to your clients and to potential new clients. More than 70% of clients search online prior to seeing a veterinarian,... [ Continue Reading ]
Topics: Featured 3 ,Sales and Marketing ,Marketing Monday
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Never make them call you back
Apr 21, 2016 by Edward L. Blach, DVM, MS, MBA
You want your clients to call you, but you never want to force them to call you back. At first, this seems contradictory, but consider it further. To... [ Continue Reading ]
Topics: Featured 3 ,Provide Exemplary Care ,Service Thursday
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